Introducing World Cup Stick Up!

After a half hour brainstorming meeting between me and Simon Wilson over a cup of coffee, and 2 weeks hard slog from the team at fuse8, I can proudly confirm that our fun World Cup website ‘World Cup Stick Up’ has now gone live!

The basic concept is this, you can upload your own picture, pick from one of the set sticker templates (currently Charlton, Keegan, Waddle, Beckham, Beardsley, Seaman and Graham ‘Turnip’ Taylor) and turn yourself into a football sticker. You can then upload your pic to facebook, where it creates your own World Cup Stick Up album. Twitter integration is coming soon.

Despite working on several pitches which have facebook connect at the core of the concept, and some experimentation with our developers, this is our first proper attempt at using it on a site. It’s been a hectic week in which we’ve experimented which the flash and javascript APIs, but we got there in the end, and it really has made a massive difference to the campaign. The vast majority of early visiting traffic has come from facebook, showing that a fun tool, and a snappy bit of copy on each upload can make a huge difference.

The last time we created a self-promo site at fuse8 was at Christmas, with our Powered by Sprouts website. The launch of that site was under similar circumstances, in that there is a crowded marketplace. Replace Christmas, for the World Cup, and as you can imagine there are a lot of agencies and brands doing their own thing. It was imperative this time that we created something that could be updated and tweaked periodically to maximise word of mouth. So, the idea this time was to create different ‘packs’ of stickers, so we can continually update and offer more choice on the site! The great news for non-England fans, is that the next pack is our first ‘Rest of the World’ pack, hopefully containing Maradona, Valderamma, Voller and Gullit! Keep an eye out on the site, and follow World Cup Stick Up on twitter to keep up to date with all updates.

Have fun using the site, and let me know what you think! Always great to get some feedback!