You’ve gotta love Moshi Monsters!

If you haven’t heard of Moshi Monsters then chances are you don’t have kids. It’s fast becoming THE social networking site for kids under the age of 13, and after a few weeks of playing with it, after daily persuasion from my 4 year old girl, I can proudly come out and say it’s brilliant.

The basic premise of it is simple, you create a cute little monster with a house, you look after it, buy it clothes and furniture and then mingle with other monsters. It is in essence a safe social network for children. It’s very simplistic, but the design and details make it great fun, and hugely addictive.

I’ve been doing a lot of research recently into designing digital content for children, on the back of being involved in the BBC @North initiative with fuse8, and Moshi Monsters hits the nail on the head. Cute characters with big eyes, great sound design, easy to use, and engages you on a daily basis to collect ‘rox’ (Moshi Monsters currency)!

It’s also educational, and that’s the main reason I keep going back with the kids. The daily quiz, which gets you the most rox, is a collection of different puzzles and quizzes. It’s a good way of getting kids involved in elements of maths, english and geography. There are also a selection of downloads for kids to colour in.

So, if you have kids, check it out, but be careful…it’s addictive!