Michael Bierut on clients

2010/01 Michael Bierut from CreativeMornings on Vimeo.

This is a great talk from Michael Bierut from Pentagram. Interesting for anyone that works with clients. He is right about so many things…but especially like the section where he discusses never talking about educating the client. It’s a sbject that doesn’t get talked about much, so it’s definately worth taking time out to watch.