Introducing World Cup Stick Up!

After a half hour brainstorming meeting between me and Simon Wilson over a cup of coffee, and 2 weeks hard slog from the team at fuse8, I can proudly confirm that our fun World Cup website ‘World Cup Stick Up’ has now gone live!

The basic concept is this, you can upload your own picture, pick from one of the set sticker templates (currently Charlton, Keegan, Waddle, Beckham, Beardsley, Seaman and Graham ‘Turnip’ Taylor) and turn yourself into a football sticker. You can then upload your pic to facebook, where it creates your own World Cup Stick Up album. Twitter integration is coming soon.

Despite working on several pitches which have facebook connect at the core of the concept, and some experimentation with our developers, this is our first proper attempt at using it on a site. It’s been a hectic week in which we’ve experimented which the flash and javascript APIs, but we got there in the end, and it really has made a massive difference to the campaign. The vast majority of early visiting traffic has come from facebook, showing that a fun tool, and a snappy bit of copy on each upload can make a huge difference.

The last time we created a self-promo site at fuse8 was at Christmas, with our Powered by Sprouts website. The launch of that site was under similar circumstances, in that there is a crowded marketplace. Replace Christmas, for the World Cup, and as you can imagine there are a lot of agencies and brands doing their own thing. It was imperative this time that we created something that could be updated and tweaked periodically to maximise word of mouth. So, the idea this time was to create different ‘packs’ of stickers, so we can continually update and offer more choice on the site! The great news for non-England fans, is that the next pack is our first ‘Rest of the World’ pack, hopefully containing Maradona, Valderamma, Voller and Gullit! Keep an eye out on the site, and follow World Cup Stick Up on twitter to keep up to date with all updates.

Have fun using the site, and let me know what you think! Always great to get some feedback!

You’ve gotta love Moshi Monsters!

If you haven’t heard of Moshi Monsters then chances are you don’t have kids. It’s fast becoming THE social networking site for kids under the age of 13, and after a few weeks of playing with it, after daily persuasion from my 4 year old girl, I can proudly come out and say it’s brilliant.

The basic premise of it is simple, you create a cute little monster with a house, you look after it, buy it clothes and furniture and then mingle with other monsters. It is in essence a safe social network for children. It’s very simplistic, but the design and details make it great fun, and hugely addictive.

I’ve been doing a lot of research recently into designing digital content for children, on the back of being involved in the BBC @North initiative with fuse8, and Moshi Monsters hits the nail on the head. Cute characters with big eyes, great sound design, easy to use, and engages you on a daily basis to collect ‘rox’ (Moshi Monsters currency)!

It’s also educational, and that’s the main reason I keep going back with the kids. The daily quiz, which gets you the most rox, is a collection of different puzzles and quizzes. It’s a good way of getting kids involved in elements of maths, english and geography. There are also a selection of downloads for kids to colour in.

So, if you have kids, check it out, but be careful…it’s addictive!

Mr Capello, get behind the boys!

It’s world cup time again soon, and with it will no doubt come a shed load of football songs aiming to capture the mood of the nation. But this time it’s slightly different, there is NO official England song.

John Barnes is apparently coming out of retirement to start rapping again, El Tel is doing some schmoozy rat-pack number, but that’s about it. Step forward an initiative setup by NorthernNet to showcase their network of media access bureaus across the North of England.

The Old Chapel Studios in Leeds, home to local bands such as the Kaiser Chiefs and The Pigeon Detectives, were contacted by NorthernNet to find a band interested in recording their very own world cup song to represent the North.  Local lads, The Defenders, stepped up to the mark with an instant classic…Mr Capello.

The band are well known to me, as the guitarist and singer is in fact my brother Chris. So it’s exciting to think that it’s going to get some exposure in the coming months. The song has been recorded in a top notch studio, and the video is in production at the moment. As part of this, the production company involved, Magic If, have set up a facebook group that encourages people to record themselves signing along to a snippet of the song.

So if you fancy being in a music video, join the group and follow the instructions!

In the meantime, check out my eldest daughter getting well into it!

My thoughts on Google Buzz

So Google have well and truly entered the world
of social media.

It was to be expected. It’s a bold strategic move to compete directly with newly designed Facebook, who have reworked their user interface to look and act much more like an email inbox. But who is Buzz targeted at?

Obviously, gmail users will be quick to adopt as it will be added automatically to their account. But the masses are much less likely to change their webmail provider than they are to adopt a new independent social network, so is it ever going to achieve widespread usage?

I’ve watched the above video from Google, and to be honest my instant reaction was…well…meh. It simply looks a lot like Friendfeed/Facebook, so how is it going to differentiate itself? what’s the big deal?

Well, to state the obvious, Google’s strength is in search. It’s search results pages are also going social, we know that for sure (enter link). So this raises some interesting questions. Will content aggregated by Buzz be given any form of priority? Will users profiles be highlighted in any way?

I can personally foresee a future where when searching a topic on Google it will return not only site listings, but a list of the key influencers around your search term.

For that reason, I’m going to dip my toes in and keep on top of any future developments.

I’d never be stupid enough to underestimate the power of search.